Integrate Google Ads with AnyTrack

How to Set Up Google Ads Integration

Table of Contents

Step 1: Configure AnyTrack Settings

Navigate to the Tracking Pixel section in your AnyTrack dashboard and click Google Ads to load the Google Ads conversion settings for the email address you use with Google Ads.

Step 2: Select Your Google Ads Account

  1. Enter your AW-12312312 id and click next to grant AnyTrack access to your Google Ads account
  2. Complete the standard Google Login through the OAuth process (secure authentication system)

Step 3: Enable Data Connection

When you connect your Google Ads account, you authorize AnyTrack to:

  •  Fetch your campaign performance data and metrics
  •  Analyze campaign data in the AnyTrack dashboard
  •  Send conversions directly to Google Ads servers

Step 4: Enable the Conversion API (Server-Side Events)

Turn on server-side events to guarantee maximum conversion attribution for your campaigns. AnyTrack sends conversions directly from our servers to Google Ads servers, which means they:

  • Don’t rely on cookies (browser storage)
  • Can’t be blocked by ad blockers
  • Aren’t affected by browser privacy restrictions

Step 5: Map Your Conversions to Google Ads Goals

After you enable data connection, map AnyTrack standard events to the conversion actions you created in your Google Ads account.