Cytixs UTM Tracking Guidelines (For Marketers)

This guideline ensures all marketing campaigns are properly tracked in Cytixs, allowing accurate attribution of leads, conversions, and ROI.

Table of Contents

Why UTM Setup is Important

UTM parameters allow Cytixs to:

  • Identify where leads come from

  • Differentiate between channels (SEO, SEM, Meta, Email, etc.)

  • Attribute revenue correctly

  • Analyse campaign performance at a granular level

⚠️ Incorrect or inconsistent UTM setup will result in data mismatch, poor reporting, and inaccurate ROI tracking

Mandatory UTM Parameters

Every campaign link must include the following 4 parameters:

UTM Source

Definition: The traffic source or referrer

Examples:

  • google
  • facebook
  • instagram
  • newsletter
  • whatsapp


Best Practice:

  • Use lowercase only
  • Keep naming consistent (do not mix Facebook, fb, meta)

UTM Medium

Definition: The marketing channel or type of traffic

Examples:

  • cpc
  • paid_social
  • email
  • organic
  • referral


Best Practice:

  • Standardise naming across all campaigns
  • Example:
    Google Ads → cpc
    Meta Ads → paid_social

UTM Campaign

Definition: The specific campaign name

Mandatory Rules: 

  • MUST be exactly the same as your campaign name in the advertising platform (e.g. Google Ads, Meta Ads)
  • Do NOT modify, shorten, or rename the campaign in UTM
  • Use a consistent naming structure across all platforms


Example:

If your campaign name in Google Ads is:

Breast Augmentation

Your UTM Campaign must be:

utm_campaign=breast_augmentation

⚠️ Important:

  • UTM Campaign must match the campaign name to ensure accurate attribution in Cytixs
  • If campaign names are inconsistent, data will be split and reporting will be inaccurate

UTM Term

Definition: Ad group name (used to identify targeting or keyword grouping)

Mandatory Rules: 

  • MUST be exactly the same as your ad group name in the advertising platform (e.g. Google Ads, Meta Ads)
  • MUST NOT rename, shorten, or modify the ad group name


Example

If your ad group name in Google Ads is:

High – Breast Augmentation

Your UTM Term must be:

utm_term=high_breast_augmentation

⚠️ Important:

  • If this rule is not followed, Cytixs will NOT be able to track performance at ad group level
  • Data will be split and reporting will be inaccurate
  • You will NOT know which audience or keyword group is performing

Example of Full UTM Link

https://yourdomain.com/?utm_source=google&utm_medium=cpc&utm_campaign=breast_augmentation&utm_term=high_breast_augmentation

Breakdown

  • utm_source =google
    → Traffic comes from Google Ads
  • utm_medium =cpc
    → Paid traffic (cost per click)
  • utm_campaign =breast_augmentation
    → MUST match your campaign name
  • utm_term =high_breast_augmentation
    → MUST match your ad group name


Mandatory Reminder

  • All 4 parameters MUST be included
  • Campaign name MUST match ad platform
  • Ad group name MUST match ad platform
  • No missing or inconsistent naming

Naming Convention Rules (Strict)

To ensure clean data in Cytixs:

  • Use lowercase only

  • Use underscore (_) instead of spaces

  • Do NOT use special characters

  • Keep naming consistent across all platforms

Common Mistakes to Avoid

❌ Using different names for the same source

  • fb, facebook, meta → should standardise to ONE

❌ Reusing campaign names

  • Causes data merging and incorrect reporting

❌ Leaving UTM blank

  • Leads will be classified incorrectly (e.g. direct / unknown)

❌ Mixing formats

  • Paid Social, paid_social, paidsocial → must be consistent

Final Checklist Before Launch

Before publishing any campaign, confirm:

  • UTM Source is correct

  • UTM Medium is standardised

  • UTM Campaign is unique

  • UTM Term reflects ad group / targeting

  • URL is tested and working