AnyTrack Works with Facebook Ads

Set Up Facebook Ads in AnyTrack
Table of Contents

Step 1: Connect Your Facebook Ads Account

  1. Log in to your AnyTrack account, navigate to Tracking Pixels, and click on Connect Pixel
  2. Follow the prompts to connect your Facebook Ads account to AnyTrack
  3. Enable server-to-server tracking
  4. Save your changes

Step 2: Install the UTM Tracking Template

  1. Select the connected pixel in the Tracking Pixels section, click the Ads Integration tab, and copy the UTM Tracking Template
  2. Log in to your Meta Ads Manager and navigate to the campaign level
  3. Access the option to add URL parameters
  4. Paste the tracking template. It includes all necessary parameters, such as ad set name, ad ID, and campaign ID
  5. Proceed to verify your ads

Step 3: Connect Your Facebook Ads Account

  1. Navigate to the Tracking Pixels section and select the Facebook Pixel associated with your campaigns
  2. Click the Ads Integration tab
  3. Click the Verify Ads Settings button. If the template is correctly installed, you will see a green mark 🟢 next to your campaigns

Validation Checklist

  • Check that you've connected the correct pixel ID.
  • Check that you've connected your ad account.
  • Check that you've enabled the Facebook Conversion API.
  • If you've updated the Event Mapping, verify that the events are being recorded in the Event Manager.
  • You've added the Facebook UTM Tracking template to all your ads.
  • Check that you've selected the correct pixel and optimization event in your campaigns.
  • Check the Facebook Event Manager to ensure you don't see any Browser Events.