Google Enhanced Conversions in Google Ads

Google Enhanced Conversions

Table of Contents

Go to Google Ads

  1. In Conversions, click the conversion you want (example: “Lead Form Submit”)
  2. Click Settings
  3. Find Enhanced conversions
  4. Click Turn on enhanced conversions
  5. Choose your method:
  6. Google tag or Google Tag Manager (most common)
  7. API (usually if you use server side tracking)
  8. Pick Google Tag / GTM unless you are doing server side.